You learn nothing buy just talking. SIT and LISTEN. It's my number one sales tip.
"No
one is as deaf as the Sales Professional who won't listen."Most of the times you think you are listening, but you are not. WHY?
We all do it in all areas of life, when talking to our family, chatting with a friend on the phone, even speaking to fellow Sales Professional after your pitch, we do it everywhere. This is not something that we do on purpose, most of the time it's just down to enthusiasm. We are too excited by what we have to say. In normal day to day talk its fine, but on a presentation it can affect your chances of getting a sale.
YOU MUST LISTEN TO EVERY WORD YOUR PROSPECT'S TELL YOU.
IN THESE WORDS ARE YOUR ANSWERS TO GETTING THE SALE.
It's better to listen in order to understand, than to listen in order to reply
Every day you are involved in a couple of presentations, and as a result, a lot of the time you get into an automatic mode where you just repeat the same motions and same questions. It becomes very repetitive and this stops you listening. To help you focus when your prospects are speaking to you, listen with your eyes. HOW?
When your prospect speaks, focus all your eye contact on them, on their eyes. Eye contact is very powerful; it shows you are truly listening. It shows empathy and the more you do it, the more the other person speaks and continues speaking. This is what you want to happen during your Presentation. The more they speak the higher chance of a sale.
Take this out in the sales world with you today, when they speak, focus on the prospect, lean forward, hold a strong eye contact and listen, listen like what they are telling you is the most important thing you have ever heard, and really at that time in your life, it is! The more you listen, the more they will speak; enjoy your company and open up, and let their true feelings out.
No matter what you are selling, it’s the way your prospects will use that product or service that you need to know. It’s what's important to them, it’s their emotions, and more importantly, it's their money. You want it, so listen.
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