Defining PURPOSE is first step in your sales call…right?
To make an effective first sales call, I believe you need the following.
- Purpose - will determine the focus of
the call.
- Preparation – will
determine the quality of the call.
- Promise – will determine the final
outcome of the call.
If you do not first define your purpose in making the call,
you will not achieve a positive outcome.
- Why
am I contacting this person?
- What
do I want to achieve by the end of the conversation?
- How
will I measure my success/failure at the conclusion of this activity?
- Schedule the date and time in their calendar for the next meeting.
- Get
the name and contact information of the person that you are speaking with.
- Acknowledge
that they have a need for your product/service.
- Place
an order or get a meeting.
Whatever your desired outcome, you must be able to
articulate what it is, have it clearly established in your mind before you begin
the contact process. Write it down and execute !
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